{"id":28,"date":"2015-01-29T23:19:17","date_gmt":"2015-01-29T23:19:17","guid":{"rendered":"http:\/\/microsites.csusm.edu\/calm\/?page_id=28"},"modified":"2017-08-03T12:11:19","modified_gmt":"2017-08-03T19:11:19","slug":"communication","status":"publish","type":"page","link":"https:\/\/microsites.csusm.edu\/calm\/social-sciences\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14987479\">\n<div id=\"14987479\" class=\"roundbox outerbox\">\n<div id=\"title14987479\" class=\"roundbox headerbox\">\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14987479\">\n<div id=\"14987479\" class=\"roundbox outerbox\">\n<div id=\"title14987479\" class=\"roundbox headerbox\">\n<div id=\"title16521866\" class=\"roundbox headerbox\">\n<h2>Open Textbooks<\/h2>\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14306461\">\n<div id=\"14306461\" class=\"roundbox outerbox\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<div id=\"contentcenter\">\n<div id=\"centerboxes\">\n<div id=\"wrapbox14306416\">\n<div id=\"14306416\" class=\"roundbox outerbox\">\n<div id=\"content14306416\" class=\"roundbox innerbox innerbox_3\">\n<div id=\"boxatt14306416\" class=\"boxatt\">\n<ul>\n<li>\u00a0<a id=\"link_17872155\" href=\"http:\/\/collegeopentextbooks.org\/opentextbookcontent\/open-textbooks-by-subject\/languagesandcommunications\" target=\"_blank\" rel=\"noopener\"><\/a><a id=\"link_17872390\" href=\"http:\/\/www.merlot.org\/merlot\/viewMaterial.htm?id=432535\" target=\"_blank\" rel=\"noopener\">Launch! Advertising and Promotion in Real Time<\/a>\n<div class=\"linkdesc\">&#8220;Launch! follows a real advertising campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look \u201cbehind the curtain\u201d \u2013 even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice.&#8221;<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14306461\">\n<div id=\"14306461\" class=\"roundbox outerbox\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14306461\">\n<div id=\"14306461\" class=\"roundbox outerbox\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox16400008\">\n<div id=\"16400008\" class=\"roundbox outerbox\">\n<div id=\"content16400008\" class=\"roundbox innerbox innerbox_3\">\n<div id=\"boxatt16400008\" class=\"boxatt\">\n<div id=\"wrapbox16400008\">\n<div id=\"16400008\" class=\"roundbox outerbox\">\n<div id=\"content16400008\" class=\"roundbox innerbox innerbox_3\">\n<div id=\"boxatt16400008\" class=\"boxatt\">\n<h2 class=\"itemlist\">Open Textbook Collections<\/h2>\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14306461\">\n<div id=\"14306461\" class=\"roundbox outerbox\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<div id=\"contentcenter\">\n<div id=\"centerboxes\">\n<div id=\"wrapbox16521908\">\n<div id=\"16521908\" class=\"roundbox outerbox\">\n<div id=\"title16521908\" class=\"roundbox headerbox\">\n<div id=\"title16521885\" class=\"roundbox headerbox\">\n<div id=\"content16399735\" class=\"roundbox innerbox innerbox_3\">\n<div id=\"boxatt16399735\" class=\"boxatt\">\n<div class=\"itemlist\">\n<ul>\n<li>\n<div class=\"linkdesc\"><a id=\"link_18601512\" href=\"https:\/\/www.merlot.org\/merlot\/index.htm\" target=\"_blank\" rel=\"noopener noreferrer\">MERLOT<\/a><\/div>\n<\/li>\n<li><a href=\"http:\/\/open.umn.edu\/opentextbooks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open Textbook Library<\/a><\/li>\n<li><a href=\"http:\/\/www.collegeopentextbooks.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">College Open Textbooks<\/a><\/li>\n<li><a href=\"https:\/\/openstaxcollege.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Openstax College<\/a><\/li>\n<li><a href=\"http:\/\/www.cool4ed.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cool 4 Ed<\/a><\/li>\n<li><a href=\"https:\/\/www.khanacademy.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Khan Academy<\/a><\/li>\n<li><a href=\"http:\/\/als.csuprojects.org\/free_online_courses\" target=\"_blank\" rel=\"noopener noreferrer\">OpenCourseWare<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox11126518\">\n<div id=\"11126518\" class=\"roundbox outerbox\">\n<div id=\"title11126518\" class=\"roundbox headerbox\">\n<h2>Multimedia<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>\n<ul>\n<li>Search YouTube by keyterms and try filtering by channel or &#8220;Creative Commons&#8221; license (these videos are specifically labeled for reuse).<\/li>\n<li><strong>Tip: <\/strong>try searching YouTube by the title of your favorite journal publication to see if that journal also produces a YouTube channel.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\"><\/li>\n<li><a href=\"https:\/\/www.ted.com\">TED Talks<\/a>\n<ul>\n<li>A collection of TED Talks and playlists a variety of topics. <a href=\"https:\/\/www.ted.com\/topics\">Browse topics here.<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a id=\"link_13113652\" href=\"http:\/\/www.khanacademy.org\/science\/biology\" target=\"_blank\" rel=\"noopener noreferrer\">Khan Academy<\/a>\n<ul>\n<li>lecture videos from 1-30 minutes in length<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/biblio.csusm.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Videos through the CSUSM Library<\/a>\n<ul>\n<li>Select &#8220;Books &amp; More&#8221; tab and use these limits: Full Text Available Online and Audio Visual.<\/li>\n<li><a href=\"http:\/\/biblio.csusm.edu\/external\/course-reserves\/media-reserve-requests\" target=\"_blank\" rel=\"noopener noreferrer\">Library Media Reserves<\/a>, including Video on Demand option (allows you to stream videos to CSUSM students). Keep in mind that you should leave\u00c2\u00a0<em>at least\u00c2\u00a0<\/em>1 week of lead time for processing these requests.<\/li>\n<\/ul>\n<\/li>\n<li>Podcasts\n<ul>\n<li><a href=\"http:\/\/www.wnyc.org\/shows\/otm\">On the Media<\/a>,\u00a0WNYC\u2019s weekly investigation into how the media shapes our world view.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"itemlist\">Ebooks in the Library<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"wrapbox16400499\">\n<div id=\"16400499\" class=\"roundbox outerbox\">\n<blockquote>\n<div id=\"title16400499\" class=\"roundbox headerbox\">The CSUSM University Library has an extensive collection of ebooks on a variety of topics. To find what&#8217;s available:<\/div>\n<\/blockquote>\n<ul>\n<li class=\"roundbox headerbox\">Go to the <a href=\"http:\/\/biblio.csusm.edu\">University Library homepage<\/a><\/li>\n<li class=\"roundbox headerbox\">Choose &#8220;Books and More&#8221;<\/li>\n<li class=\"roundbox headerbox\">Enter keywords and search<\/li>\n<li class=\"roundbox headerbox\">Use the limiters to narrow by &#8220;Full Text Online&#8221; to ensure all results can be accessed directly from your computer<\/li>\n<li class=\"roundbox headerbox\">Limit by &#8220;Books&#8221; to filter out journals and media<\/li>\n<\/ul>\n<blockquote><p><strong><a href=\"https:\/\/csusm-primo.hosted.exlibrisgroup.com\/primo-explore\/search?query=any,contains,communication,AND&amp;pfilter=pfilter,exact,ebooks,AND&amp;tab=default_tab&amp;search_scope=01CALS_USM&amp;sortby=rank&amp;vid=01CALS_USM&amp;lang=en_US&amp;mode=advanced&amp;offset=0\" target=\"_blank\" rel=\"noopener noreferrer\">Communication Ebooks &#8211; CSUSM Library<\/a>\u00a0<\/strong><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Journal Articles<\/h2>\n<blockquote><p>Consider including journal articles as required or supplemental reading for your courses. Search through <a href=\"https:\/\/biblio.csusm.edu\/content\/communication-databases\" target=\"_blank\" rel=\"noopener noreferrer\">our communication databases<\/a> for articles. <strong>Just be sure to direct students to the article by permalink (or static URL) rather than posting the PDF directly in your Cougar Course. <\/strong>This will ensure two things: 1) that we are complying with copyright and publisher restrictions, and 2) that our journal usage is counted (this allows us to justify maintaining our subscriptions).<\/p>\n<div id=\"contentleft\">\n<div id=\"leftboxes\">\n<div id=\"wrapbox14306461\">\n<div id=\"14306461\" class=\"roundbox outerbox\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<blockquote><p>This page provides <a href=\"http:\/\/microsites.csusm.edu\/calm\/using-library-material\/using-library-resources-for-calmd-courses\/\">examples illustrating how to find permalinks<\/a> in the Library&#8217;s databases.<\/p>\n<p>Please <a href=\"https:\/\/biblio.csusm.edu\/research-assistance\" target=\"_blank\" rel=\"noopener noreferrer\">contact your librarian<\/a> if you are still unsure of how to find the permalink.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"contentcenter\">\n<div id=\"centerboxes\">\n<div id=\"wrapbox14306416\">\n<div id=\"14306416\" class=\"roundbox outerbox\">\n<div id=\"content14306416\" class=\"roundbox innerbox innerbox_3\">\n<div id=\"box_comments_14306416\" class=\"font11 box_comments\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<h2>Open Courseware<\/h2>\n<\/div>\n<\/div>\n<ul>\n<li><a id=\"link_17872683\" href=\"http:\/\/www.saylor.org\/majors\/communication\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/lgimages.s3.amazonaws.com\/data\/imagemanager\/74168\/saylor.jpg\" alt=\"\" width=\"50\" height=\"50\" border=\"0\" \/>Saylor.org Communication Major<\/a>\n<div class=\"linkdesc\">Free courses in the areas of Mass Communication and Communication Studies. Some are open, while some are planned for the future.<\/div>\n<\/li>\n<li><a id=\"link_17993972\" href=\"http:\/\/www.ndsu.edu\/pubweb\/~rcollins\/242photojournalism\/photoj.html\" target=\"_blank\" rel=\"noopener\">Basic photography for the mass media<\/a>\n<div class=\"linkdesc\">&#8220;This class for beginning mass media photographers and photojournalists includes illustrated exercises, practical principles, videos, readings and portfolios. Also available is a nine-part self-guided Photoshop tutorial, and downloadable photos for practice.&#8221;<\/div>\n<\/li>\n<li>\n<div class=\"linkdesc\"><a id=\"link_17993974\" href=\"http:\/\/www.ndsu.edu\/pubweb\/~rcollins\/\/436history\/436resources.htm\" target=\"_blank\" rel=\"noopener\">History of the Mass Media and Journalism<\/a><\/div>\n<div class=\"linkdesc\">&#8220;This class-based tutorial takes you through American history through the vision of the nation&#8217;s mass media. It includes videos, a gallery of photos and publications from the past, as well as readings and exercises. Features include a history of photography and a video and essay explaining plagiarism.&#8221;<\/div>\n<\/li>\n<li>\n<div class=\"linkdesc\"><a id=\"link_19021443\" href=\"http:\/\/ocw.mit.edu\/courses\/media-arts-and-sciences\/\" target=\"_blank\" rel=\"noopener\">MIT Open Courseware<\/a><\/div>\n<div id=\"popupinfo19021443\" class=\"popupdiv\">MIT&#8217;s Media Arts and Sciences departments offers many online courses. Course format generally includes, lecture videos, interactive concept quizzes (solution key), problem sets, terms and definitions, suggested topics and links, and exams (with solution key).<\/div>\n<\/li>\n<\/ul>\n<div id=\"box_comments_14306416\" class=\"font11 box_comments\">\n<div id=\"title14306461\" class=\"roundbox headerbox\">\n<h2><\/h2>\n<h2>Other Open Educational Resources<\/h2>\n<ul>\n<li>\n<div id=\"popupinfo19021443\" class=\"popupdiv\"><span style=\"font-weight: bold\">Tools<\/span><\/div>\n<div id=\"content14985555\" class=\"roundbox innerbox innerbox_3\">\n<div id=\"boxatt14985555\" class=\"boxatt\">\n<div class=\"itemlist\">\n<ul>\n<li id=\"link19684307\"><a id=\"link_19684307\" href=\"http:\/\/audacity.sourceforge.net\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/lgimages.s3.amazonaws.com\/data\/imagemanager\/58562\/images.jpg\" alt=\"\" width=\"50\" height=\"50\" border=\"0\" \/> Audacity<\/a>\n<div class=\"linkdesc\">Free audio recorder and editor, used by Podcasters worldwide.<\/div>\n<\/li>\n<li id=\"link17870667\"><a id=\"link_17870667\" href=\"http:\/\/audioboo.fm\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/lgimages.s3.amazonaws.com\/data\/imagemanager\/74168\/audioboo.jpg\" alt=\"\" width=\"50\" height=\"50\" border=\"0\" \/> Audioboo<\/a>\n<div class=\"linkdesc\">A downloadable app for recording audio on mobiles or the web, up to three minutes free.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<h2><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"wrapbox16521908\">\n<div id=\"16521908\" class=\"roundbox outerbox\">\n<div id=\"title16521908\" class=\"roundbox headerbox\">\n<div id=\"title16521885\" class=\"roundbox headerbox\">\n<h2>Other CSUSM Library Resources<\/h2>\n<p>More information about finding and using library resources can be found on the <a href=\"https:\/\/biblio.csusm.edu\/guides\/communication-research-guide\">Communication &amp; Mass Media Research Guide.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Suggestions<\/h2>\n<\/div>\n<div id=\"content13087063\" class=\"roundbox innerbox innerbox_15\">\n<p>Have a good idea for a free resource? Tell us about it! <a href=\"https:\/\/biblio.csusm.edu\/research-assistance\">Email your subject specialist.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"contentcenter\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Open Textbooks \u00a0Launch! Advertising and Promotion in Real Time &#8220;Launch! follows a real advertising campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":72,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/pages\/72"}],"wp:attachment":[{"href":"https:\/\/microsites.csusm.edu\/calm\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}